Tray Table Advertising: Will It Fly?

New York based Brand Connections has an exclusive license for selling ads on a patented tray table advertising system for passenger Airlines.

Imagine traveling with some brand’s message for 8 hours to Europe.

brand connections

Tray Table Advertising gives new meaning to marketing to a “captive audience.”

Tags: Brand Message, Captive Audience, Tray Table Advertising

This entry was posted on August 25, 2008 at 3:34 pm and is filed under Advertising, Brand, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Tray Table Advertising: Will It Fly?”

Amanda Says:
August 25, 2008 at 7:32 pm | Reply
It is definitely an interesting concept. My thoughts are that its success would depend on the airline and their customers. Some customers might be offended by airlines trying to make another buck. Other customers might welcome the ads as a way to try to keep fares down.

If I was a marketer who was planning on advertising with a tray table, I would strive for an advertisement that’s interactive. Word searches anyone? Anything you could do that would make it more of an interaction with the customer and less of “just another ad.”

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