Posts Tagged ‘New Product’

Innovation: A New Dimension of Performance

August 10, 2009

While traveling across the country, I have begun considering what constitutes innovation.

Years ago, I read a quote from Peter Drucker regarding innovation where he defined innovation as “a new dimension of performance.”

While thinking about new products that successfully entered or disrupted markets, they all seem to have shared Drucker’s definition of innovation – a new dimension of performance.

What new product or service can hope to succeed ie., penetrate and serve a market let alone profit from it – without first having met his “new dimension of performance” definition?

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New Product for Newspapers: Taste-It-Notes Taste Marketing Technology

March 25, 2009

Has the newspaper industry found its savior in flavor – U.S. Ink’s new taste marketing technology?

Taste Marketing Technology

Taste Marketing Technology

Only if the Taste-It-Notes come loaded with High Fructose Corn Syrup and taste like a Big Mac.

What percentage of a newspaper’s advertising is from companies with edible products anyway?

Will the Taste Marketing Technology laced ads containing milk have disclaimers for the Lactose Intolerant?

What about ads containing peanuts or shellfish?

Will a portion of the Taste-It-Note ads be Kosher?

What will the Newspaper Advertisers’ average cost per taste be?

In what way will ad test tasters opinions and purchases be measured?