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While traveling across the country, I have begun considering what constitutes innovation.

Years ago, I read a quote from Peter Drucker regarding innovation where he defined innovation as “a new dimension of performance.”

While thinking about new products that successfully entered or disrupted markets, they all seem to have shared Drucker’s definition of innovation – a new dimension of performance.

What new product or service can hope to succeed ie., penetrate and serve a market let alone profit from it – without first having met his “new dimension of performance” definition?

Tags: Innovation, New Product, Performance

This entry was posted on August 10, 2009 at 9:13 pm and is filed under Innovation, New Product, Performance. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.