Posts Tagged ‘Brand Message Congruency’

Brand Message Congruency?

January 3, 2011

Is your brand message the same in each channel?

If not, why?

If so, was it by design?

Can a brand’s message vary from channel to channel and still achieve brand goals?

Can a brand have more than one message?

Are brand’s with more than one message less effective than brand’s with a sole purpose and message?

Aren’t the most successful brands built on a single message?