Brand Message Congruency?

Is your brand message the same in each channel?

If not, why?

If so, was it by design?

Can a brand’s message vary from channel to channel and still achieve brand goals?

Can a brand have more than one message?

Are brand’s with more than one message less effective than brand’s with a sole purpose and message?

Aren’t the most successful brands built on a single message?



One Response to “Brand Message Congruency?”

  1. Borders – why is it relevant? What does it mean? « A Brand Day Out Says:

    […] Tim Cohn notes simply in yesterday’s Search Marketing Communications blog, the best brands are defined by the simplest messages. The simpler the hook, the easier the […]

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: