Brand Message Congruency?

Is your brand message the same in each channel?

If not, why?

If so, was it by design?

Can a brand’s message vary from channel to channel and still achieve brand goals?

Can a brand have more than one message?

Are brand’s with more than one message less effective than brand’s with a sole purpose and message?

Aren’t the most successful brands built on a single message?

This entry was posted on January 3, 2011 at 5:55 pm and is filed under Brand Message Congruency. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Borders – why is it relevant? What does it mean? « A Brand Day Out Says:
January 4, 2011 at 6:42 am | Reply
[…] Tim Cohn notes simply in yesterday’s Search Marketing Communications blog, the best brands are defined by the simplest messages. The simpler the hook, the easier the […]

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