Posts Tagged ‘Ad Groups’

Geotargeting Search Advertising in Microsoft adCenter

October 12, 2008

In a previous post I wrote about the differences I found between the four major search engines Google, Yahoo, MSN and Ask and their search advertising geo-targeting options.

I stated Microsoft didn’t offer geotargeted search advertising options to its advertisers.

However, Dave Naffziger pointed out Microsoft AdCenter’s geotargeting features can be found under the “edit ad group settings” instead of the “edit campaigns settings” like in Google, Yahoo and Ask.

The following are screen shots of Microsoft adCenter’s geotargeting capabilities:

Like with other search advertising platforms, Microsoft ads can be targeted by country or region and then targeted specifically to cities within a region.

Microsoft Adcenter Geotargeting

Microsoft Adcenter Geotargeting

Although Microsoft lists all countries worldwide available for targeting, only five countries can be selected for geo-targeting search advertising through Microsoft’s adCenter at this time.

The five countries are:

The United States, Canada, United Kingdom, France and Singapore.

Microsoft Adcenter Country Targeting

Microsoft Adcenter Country Targeting

Once a country or region has been selected, advertisers can select a limited number of cities within each state to distribute their ads to.

Microsoft Adcenter Ad Group Geotargeting

Microsoft Adcenter Ad Group Geotargeting

Advertisers can’t target their ads specifically for distribution at the state level like they can in Google, Yahoo and Ask.

Microsoft Adcenter Geotargeting States or Cities

Microsoft Adcenter Geotargeting States or Cities

Once a city or cities have been selected for geotargeted search advertising, adCenter then provides a map of the targeted area.

Microsoft Adcenter Geotargeting Bellevue WA

Microsoft Adcenter Geotargeting Bellevue WA

I haven’t yet been able to get the adCenter map to display any of the locations of my geotargeted ads.

adCenter search advertising features still require further development before they will match the features and functionality already available from the other three major search advertising providers.

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