I ran a search query for marketing communications in my Google Chrome browser this morning only to find a single page of Google results.
Even after several attempts of the same query, I couldn’t produce any additional Gooooooooogle search results pages.
Single Page Google Search Results
While I have read Google has been testing these types of single page results, its not clear to me how restricting results improves the Google user experience.
Google’s transparency tool provides information about traffic to Google services around the world.
Each graph shows historic traffic patterns for a given country/region and service. In this screen shot you can see how the free flow of information ended twice in Libya within the last seventy two hours.
Google Transparency Report Libya
Searchers can select a country/region and then choose a service to view each respective graph.
Graphs are updated as data are collected, normalized, and scaled in units of 0 to 100. By showing outages, Google’s Transparency Report tool visualizes disruptions in the free flow of information, whether it’s a government blocking information or a cable being cut.
Visit http://www.google.com/transparencyreport/traffic/ to check the status of information flow from within a particular country to any of these Google properties.
Google Properties
Why doesn’t Facebook advertising work for direct response marketers let alone brands?
Because few if any advertisers’ messages are more important to a Facebook user than messages from their “friends”.
The following are the top 10 highlights from Comscore’s 2010 Mobile Year In Review:
Visit the Comscore Voices blog to learn the details about each trend.
I received the following offer for Google Boost in my Google Places account today.
Google Boost
Google Boost isn’t yet available in my market.
Google Boost Sign Up
if I were to guess about the prospect’s for Google Boost’s future, I would guess its sales will be infinitesimal and thus in the end will have no material impact on Google’s bottom line.
The definition of Facebook?
A place to kill both time and productivity.
Killing Time
I found the following graphs in my Google search history today and thought the data was interesting.
Monthly Daily Hourly Search Activity
You can find your search history provided you have been signed into a Google account under the Google Account Settings Web History link.
Today Google prominently features on its homepage the link – “Remind your Valentine of a special place you’ve shared.”
Clicking through on the link takes Google users to the following page:
Google Map Your Valentine
To “Map Your Valentine” Google then provides the following “gCard” form which can then be sent via email to that special someone.
Share A Special Place With A Special Someone
I sent one to my special someone.
How many other Google users will send a Map Your Valentine message encased in the Google brand to their special someone?
To get and retain audience attention, look for marketers and advertisers to continue to mine the limits of the “what is acceptable” envelope.
The recent Super Bowl XLV provides two examples of “what is acceptable” messaging gone awry – one unacceptable example from Groupon and the other more tolerable example from Christina Aguilera.
Groupon ran a commercial that apparently offended more people than not while Aguilera botched her rendition of the Star Spangled Banner.
While the former disrupted the collective audience schema negatively and thus the brand, the latter appears to have had neither a positive or negative impact on its product.
However, one thing is for certain – Aguilera’s gaffe and its accompanying schema disruption generated considerably more earned media attention than Groupon’s ad did.
Super Bowl Gaffes
Going forward, smart marketers and advertisers alike would be wise to consider the implications of any schema disruption their messaging may have on audiences before they attempt to get their attention.
I received the following email from Google today:
“Thanks for applying to the Google Engage program. Your application has been reviewed and approved!”
Welcome To Google Engage For Agencies
Here is what the Google Engage for Agencies dashboard looks like.
Google Engage For Agencies
Search Marketing Communications 
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