Search Marketing Communications

From comScore:

More Americans Still Use their Browser versus Applications

Nearly 73 million mobile users accessed their browser in April, an increase of 31 percent from the previous year. Mirroring application category growth, Social Networking ranked as the fastest-growing category accessed via browser, growing 90 percent from the previous year to reach almost 30 million users, followed by Bank Accounts (69 percent to 13.2 million users). Online Retail sites also experienced a significant increase in audience usage via browser, increasing 47 percent to 7.3 million users, as Americans continued to show adoption of the mobile retail channel.

Donovan continued, “Social networking is by far the fastest-growing mobile activity right now. With 20 percent of mobile users now accessing social networking sites via their phone, we expect to see both application and browser usage continuing to drive future consumption of social media.”

Fastest Growing Content Categories

Imagine that – phones owners using their phones to socialize.

Tags: Social Networking

This entry was posted on June 2, 2010 at 8:57 pm and is filed under Marketing Communications, Search Engine Marketing, Search Engine Marketing Firm, Search Engine Optimization, Search Engine Optimization Company, Search Engine Optimization Services, Social Networking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.