I was greeted by the following announcement in my Google Adwords account today.
Google has built some improvements into AdWords to help their advertiser’s data load more quickly.
This new feature takes advantage of the Google Gears plugin to store a copy of an Adwords account’s data on any computer.
Each time a Google Advertiser accesses their AdWords account, data loads directly from their computer, making the Adwords experience much faster.
From Google Adwords help:
How does Browser Local Storage work?
When local storage is enabled, Adwords will store your account data on your computer the first time it loads. After that, when you change views (selecting a different campaign or ad group, for example, or sorting by a different column), your data will load directly from your computer; you no longer have to wait for the data to download from our servers.
Data will be stored on my computer — does this mean the data I see in AdWords will be outdated?
No. AdWords will make sure your data is always fresh, and retrieve the latest statistics while you work. However, as is the case in AdWords, clicks and impressions received in the last three hours may not be included in your display immediately.
Where is my data stored?
Your data is stored on your computer via Google Gears, in the same way that your browser stores cookies. Others who use your computer with different usernames won’t be able to access your data.
How do I disable local storage?
Simply click the green check mark icon next your email address in the upper right-hand corner of your browser. Next to Local account data is enabled, click the Disable link. Local storage will be disabled and all your local data will be deleted.
What happens if I use AdWords on a different computer?
You’ll need to enable local storage on each computer you use. Remember, a copy of your account data will be stored in your browser, so be aware of enabling local storage on a shared computer.
To get started using Browser Local Storage for Google Adwords, click here for instructions.