Search Marketing Communications

The following graphic from Accuracast shows click through rates for paid positions 1 through 10.

Google Click Through Rates

CTR drops significantly from the first to third ad positions while click through rates at ad positions four through ten drop considerably less.

How can this data be used to evaluate the impact of raising or lowering an average ad position in a Google Adwords campaign?

Tags: CTR, Google Click Through Rates

This entry was posted on January 30, 2010 at 9:39 pm and is filed under CTR, Google Click Through Rates, Marketing Communications, Search Engine Marketing, Search Engine Marketing Firm, Search Engine Optimization, Search Engine Optimization Company, Search Engine Optimization Services. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.