Search Marketing Communications

This instructional video shows how to define a customer audience in Google’s Ad Planner.

Advertisers can use Ad Planner to find sites on which to advertise by user geography, language, demographics and behavior.

In a previous post, I described how Google Ad Planner can be also be used as a competitive intelligence tool.

Tags: Competitive Intelligence Tool, Customer Audience, Display Advertising, Google Ad Planner

This entry was posted on November 27, 2009 at 11:33 am and is filed under Competitive Intelligence Tool, Customer Audience, Display Advertising, Google Ad Planner, Search Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.