Search Marketing Communications

Today I noticed for the first time on Google Maps ads with service icons embedded in the sponsored links results.

Google Maps Adwords Services Images

It looks like these types of ads fall under the purview of Google Advertising policies for ads with ad extensions.

Searching within Adwords help, I found the following explanation on how to add an icon to a location extension.

Icon Location Extensions in Google Maps

I then found more information about Google’s requirements for uploading Business Images or Icons:

Google Adwords Business Image or Icon

I have yet to try this out for myself or any of my clients but will give it a try when and where it becomes appropriate.

I wonder what percentage of Google’s 1+ million advertisers will ultimately embrace and adopt business image or icon use within their Google advertising campaigns?

Tags: Business Image Icons, Google Adwords Ad Extensions, Google Adwords Service Ads, Google Maps Advertising, Sponsored Links

This entry was posted on September 28, 2009 at 4:12 pm and is filed under Business Image Icons, Google Adwords Ad Extensions, Google Adwords Service Ads, Google Maps, Google Maps Advertising, Sponsored Links. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.