Innovative Conversion Technique

I went to the Twitter account of a CMO I follow today and followed the url link to his company’s web site.

Once there I found what I think is an innovative incentivized squeeze conversion banner box (I know its a mouthful but I don’t know what else to call it)

Notice the pink box at the bottom of the home page?

What do you think – do you think it works?

Innovative Squeeze Banner Conversion Box

Innovative Squeeze Banner Conversion Box

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