Search Marketing Communications

As most everyone in the search industry already knows, yesterday Microsoft and Yahoo reached a long anticipated and rumored search pact.

Microsoft Yahoo Search Deal

Because of the capital costs of maintaining a competitive global search engine, search engine market consolidation was inevitable.

I have commented about the Microsoft Yahoo search opera on several search industry blogs and wrote a blog post back in February 2008 about the real reason Microsoft needed to do a search deal with Yahoo : Microhoo vs. Google: The Battle for Audience and Keystrokes.

Tags: Bing, Microsoft, Search Engine Market Consolidation, Search Opera, Yahoo

This entry was posted on July 30, 2009 at 8:19 pm and is filed under Bing, Microsoft, Search Marketing, Yahoo. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.