Microsoft Consolidates Search Market With Yahoo Deal

As most everyone in the search industry already knows, yesterday Microsoft and Yahoo reached a long anticipated and rumored search pact.

Microsoft Yahoo Search Deal

Microsoft Yahoo Search Deal

Because of the capital costs of maintaining a competitive global search engine, search engine market consolidation was inevitable.

I have commented about the Microsoft Yahoo search opera on several search industry blogs and wrote a blog post back in February 2008 about the real reason Microsoft needed to do a search deal with Yahoo : Microhoo vs. Google: The Battle for Audience and Keystrokes.

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