Search Advertising Small Business Market Penetration

Australian small businesses are in line for some stimulus money from search companies Google and Yahoo.

According to the Australian, “Yahoo Search Marketing is offering businesses $150 in search inventory, while Google is giving away up to $75 per new customer.”

Why?

Its estimated ” just 2 per cent of the 1.9 million small businesses in Australia use paid search advertising. A key reason is that many businesses still do not have a website.”

Search advertising small business penetration in the United States is surely higher isn’t it?

Number of Small Businesses in the United States

Number of Small Businesses in the United States

What percentage of small businesses in the United States buy search advertising?

What percentage of small businesses in the United States have a website?

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One Response to “Search Advertising Small Business Market Penetration”

  1. predictabuy Says:

    Can’t help on the U.S. numbers, but I’d also be curious and expect it to be higher.

    But, the fact that most of them don’t do search marketing because they don’t have a website suggests to me that the challenge of online marketing for small businesses needs to be addressed in a more holistic way. Step 1: get a website (with appropriate SEO design). Step 2: Some sensible SEO. Step 3: Investigate SEM.

    We all keep trying to go directly to step 3 – when they haven’t even taken the first step yet!

    Cheers,
    Eric

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