Although real time search is one of the many heralded utilities of Twitter, it seems the average consumer’s attention isn’t quite as focused in the present as Twitter’s search results are – at least at this particular moment in time.
According to Twitter’s trending topics: Easter is the most popular topic of conversation in the Twitterverse – this Tuesday two days after Easter Sunday.
Real Time Warp Search
If this trending topic result doesn’t illustrate the value of reaching Twitter’s audience, I don’t know what will.
Search Marketing Communications 
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