Top 10 Internet Yellow Pages Searches

From the Yellow Pages Association:

According to research firm Knowledge Networks/SRI, the Top 10 category searches among 2007’s 3.8 billion total IYP (online) searches were:

1. Restaurants
2. Physicians & Surgeons
3. Hotels
4. Auto Repairing & Service
5. Florists-Retail
6. Auto Dealers-New & Used
7. Dentists
8. Auto Parts & Supplies – New & Used
9. Beauty Salons (tie)
10. Hospitals (tie)

According to Larry Small, research director at YPA: “It may come as a surprise to some but the top 10 IYP headings mirror the top 10 print Yellow Pages headings — typically because these headings drive so many on and offline queries. These differences can be attributed to differences in consumer’s local search needs for product vs. service-oriented information and long-term vs. short-term purchase plans.”

Their research profile of IYP users shows that:

— 63% are female
— 89% are aged 25-64
— 54% are college graduates
— 42% have lived at the same address for 10+ years

The top (Offline) 20 Yellow Pages Headings for 2007 in numeric order followed by their number of references were:
Rank / Heading / Classification (millions)

1. Restaurants-Fast Food-Other & Non Specific 1,288.4
2. Physician & Surgeons-Specialist & Non Specific 1,122.7
3. Automobile Parts-New & Used 485.2
Automobile Parts-New 312.2
Automobile Parts-Used 173.0
4. Automobile Repairing & Service 411.9
5. Pizza 317.7
6. Automobile Dealers-New & Used 266.0
Automobile Dealers-New 189.7
Automobile Dealers-Used 76.2
7. Attorneys/Lawyers 260.6
8. Dentists 246.7
9. Plumbing Contractors 228.6
10. Beauty Salons 203.7
11. Hospitals 199.8
12. Department Stores 195.5
13. Insurance 183.8
14. Veterinarians 171.4
15. Hardware-Retail 145.7
16. Tire Dealers 142.4
17. Pharmacies or Drug Stores 130.8
18. Theaters 126.2
19. Florists-Retail 120.5
20. Banks 115.5

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