In a Wall Street Journal article today about the radio industry’s debt load, a Zenith Optimedia advertising forecast projects much tougher sledding ahead for the radio, television and newspaper industries.
Media Advertising Forecast
Zenith Optimedia predicts the newspaper industry will experience the greatest advertising revenue losses followed by the radio and television industries.
Even as overall advertising spending is predicted to drop 10.6% this year, Internet Advertising is projected to grow 83% by mid 2011.
Surely Zenith Optimedia’s projection of combined 80% revenue losses in the Radio, Television and Newspaper industries is purely coincidental when compared to their prediction Internet advertising will grow by 83% over the same time period.
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