Posts Tagged ‘Customer Voice’

Brand Engagement: A Customer Retention Strategy

November 17, 2009

As a loyal customer to many different companies and their brands, the following email is the first I recall ever receiving where a company I have chosen to spend my money with has asked me to participate in their brand’s community.

Customer Retention Strategy

Customer Retention Strategy

What better way to retain customers than to engage them and let their voices be heard?

MB Advisors

MB Advisors

While I am certain other large companies like Mercedes Benz are actively pursuing methods like establishing brand communities for further engaging their customers, I am also certain – the smaller the company – the less likely it will have enacted any kind of ongoing engagement strategy at all.

What engagement strategies can your business institute to help customers make their voices heard?