Posts Tagged ‘AdWords Campaign Experiments’

Google AdWords Text and Display Ad Experiments

December 15, 2010

To improve the AdWords experience, Google is testing a new tool that helps advertisers optimize their accounts.

AdWords Campaign Experiments, or ACE, does this by letting advertisers accurately test and measure changes to their keywords and bids, ad groups and placements.

This video discusses understanding Google AdWords Text and Display Ad Experiment results and their statistical significance.