New Google Search Results For Twitter Accounts

March 3, 2011

Google appears to have changed the type of results they display within search results for some Twitter accounts, at least mine anyway.

Google Twitter Search Results

Google Twitter Search Results

Instead of listing a series of Tweets inline under the Twitter domain, Google is now publishing the last Tweet within the Twitter search result.

For Squares?

March 2, 2011

Is Four Square for squares only?

FourSquare

FourSquare

Possibly so since 99% of the population consider themselves circles.

Audience Farming Vs. Content Farming

March 1, 2011

What’s the difference between “audience farming” and “content farming” online?

Profit and Loss.

Profit or Loss

Profit or Loss

Mobile Advertising Doesn’t Scale

February 28, 2011

For various reasons mobile advertising doesn’t scale.

Mobile Advertising Doesn't Scale

Mobile Advertising Doesn't Scale

Mobile advertising does scale for the platform, just not the advertiser.

If you think otherwise, please elaborate.

Recipes Gets Its Own Link On Google

February 27, 2011

Google has added “Recipes” to its list of links available from the search engine’s left rail.

Google Recipes

Google Recipes

Will a Recipes link increase traffic to recipes sites like these?

Google Recipes Link

Google Recipes Link

How To Update Your Business Listing Data For Search Engines

February 26, 2011

Does your business have outdated or incorrect business listing information in online public databases like business directories or search engines?

ExpressUpdateUSA.com

ExpressUpdateUSA.com

Update your business listing data through ExpressUpdateUSA.com and your corrected business information may find its way into both online directories and major search engines like Google.

Content Farming…

February 25, 2011

It takes a content farmer to know one…

Content Farmer

Content Farmer

Links Or Likes?

February 24, 2011

Of links and likes, which will trump the other in the race to authenticate signal quality?

Relative Advertising Efficacy

February 23, 2011

In this chart from Matt Murphy, a partner at Kleiner Perkins Caufield Byers, advertising mediums are parsed and scored by their “relative advertising efficacy”.

Relative Advertising Efiicacy

Relative Advertising Efiicacy

Mr. Murphy’s chart shows “Mobile” scoring higher in aggregate than any other medium.

While I am not sure I buy his analysis yet, I do agree Mobile advertising holds great promise.

Coincidentally, my book For Sale By Google employs similar advertising efficacy metrics similar to Murphy’s.

Murphy uses the terms “Reach”, “Targeting”, “Engagement”, “Viral” and “Transaction” to evaluate a medium’s advertising potential.

The terms I use to describe to illustrate advertising efficacy will of course be found in my book.

Removing A Google Places Listing

February 22, 2011

Today I discovered the following two options while trying to delete one of my Google Places listings:

1. Remove this listing from my Google Places account.
Select this option if you mistakenly associated the listing with your account. This listing may continue to display on Google Maps if provided by other sources.

2. Remove this listing from Google Maps.
Your listing will no longer appear on Google Maps, but will continue to display in your Google Places account. This listing will be removed after you verify via PIN.

Delete Google Places Listing

Delete Google Places Listing

Based on these two options, it doesn’t look like removing a Google Maps listing will in turn get it removed from Google Places unless verified by the appropriate business representative via PIN.

Or is the second option telling Google Places listings they can get their Google Maps listing removed but not their Google Places listing?

Couldn’t the instructions for removing a Google Places listing use some additional clarification or is it just a misunderstanding on my part?