Archive for the ‘Google +1’ Category

Google +1: A Trojan Horse For Interest Targeting

July 6, 2011

Google +1 is Google’s Trojan Horse for creating an interest profile of each of its users in order to sell more highly targeted display advertising.

Nothing more, nothing less.



Google +1: Will It Add Up?

March 31, 2011

Google +1 …

Not sure it will be embraced by consumers.