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Display Deaf

Why doesn’t an audience respond to brand advertising?

Because the audience is display deaf.

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This entry was posted on February 6, 2011 at 7:46 pm and is filed under Display Deaf. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Display Deaf”

  1. abranddayout's avatar abranddayout Says:
    February 7, 2011 at 4:19 am | Reply

    I like the term “display deaf”. I suspect that many brands believe they can be a brand by placing brand over substance. In this instance, little wonder that consumers merely gloss over brand collateral. To my mind, a brand must earn its stripes to ever be considered as a brand of relevance.

  2. Unknown's avatar Your publishing brand – why should anyone care? « A Brand Day Out Says:
    February 7, 2011 at 7:04 am | Reply

    […] was an interesting one-liner post on Tim Cohn’s blog yesterday called Display Deaf. He asks a very simple question: why doesn’t an audience respond to brand advertising? He […]

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