Display Deaf

Why doesn’t an audience respond to brand advertising?

Because the audience is display deaf.

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2 Responses to “Display Deaf”

  1. abranddayout Says:

    I like the term “display deaf”. I suspect that many brands believe they can be a brand by placing brand over substance. In this instance, little wonder that consumers merely gloss over brand collateral. To my mind, a brand must earn its stripes to ever be considered as a brand of relevance.

  2. Your publishing brand – why should anyone care? « A Brand Day Out Says:

    […] was an interesting one-liner post on Tim Cohn’s blog yesterday called Display Deaf. He asks a very simple question: why doesn’t an audience respond to brand advertising? He […]

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