For various reasons mobile advertising doesn’t scale.
Mobile Advertising Doesn't Scale
Mobile advertising does scale for the platform, just not the advertiser.
If you think otherwise, please elaborate.
Archive for February, 2011
Mobile Advertising Doesn’t Scale
February 28, 2011Recipes Gets Its Own Link On Google
February 27, 2011Google has added “Recipes” to its list of links available from the search engine’s left rail.
Google Recipes
Will a Recipes link increase traffic to recipes sites like these?
Google Recipes Link
How To Update Your Business Listing Data For Search Engines
February 26, 2011Does your business have outdated or incorrect business listing information in online public databases like business directories or search engines?
ExpressUpdateUSA.com
Update your business listing data through ExpressUpdateUSA.com and your corrected business information may find its way into both online directories and major search engines like Google.
Content Farming…
February 25, 2011It takes a content farmer to know one…
Content Farmer
Links Or Likes?
February 24, 2011Of links and likes, which will trump the other in the race to authenticate signal quality?
Relative Advertising Efficacy
February 23, 2011In this chart from Matt Murphy, a partner at Kleiner Perkins Caufield Byers, advertising mediums are parsed and scored by their “relative advertising efficacy”.
Relative Advertising Efiicacy
Mr. Murphy’s chart shows “Mobile” scoring higher in aggregate than any other medium.
While I am not sure I buy his analysis yet, I do agree Mobile advertising holds great promise.
Coincidentally, my book For Sale By Google employs similar advertising efficacy metrics similar to Murphy’s.
Murphy uses the terms “Reach”, “Targeting”, “Engagement”, “Viral” and “Transaction” to evaluate a medium’s advertising potential.
The terms I use to describe to illustrate advertising efficacy will of course be found in my book.
Removing A Google Places Listing
February 22, 2011Today I discovered the following two options while trying to delete one of my Google Places listings:
1. Remove this listing from my Google Places account.
Select this option if you mistakenly associated the listing with your account. This listing may continue to display on Google Maps if provided by other sources.
2. Remove this listing from Google Maps.
Your listing will no longer appear on Google Maps, but will continue to display in your Google Places account. This listing will be removed after you verify via PIN.
Delete Google Places Listing
Based on these two options, it doesn’t look like removing a Google Maps listing will in turn get it removed from Google Places unless verified by the appropriate business representative via PIN.
Or is the second option telling Google Places listings they can get their Google Maps listing removed but not their Google Places listing?
Couldn’t the instructions for removing a Google Places listing use some additional clarification or is it just a misunderstanding on my part?
Single Page Google Search Results
February 21, 2011I ran a search query for marketing communications in my Google Chrome browser this morning only to find a single page of Google results.
Even after several attempts of the same query, I couldn’t produce any additional Gooooooooogle search results pages.
Single Page Google Search Results
While I have read Google has been testing these types of single page results, its not clear to me how restricting results improves the Google user experience.
Google Transparency Report: Libya
February 20, 2011Google’s transparency tool provides information about traffic to Google services around the world.
Each graph shows historic traffic patterns for a given country/region and service. In this screen shot you can see how the free flow of information ended twice in Libya within the last seventy two hours.
Google Transparency Report Libya
Searchers can select a country/region and then choose a service to view each respective graph.
Graphs are updated as data are collected, normalized, and scaled in units of 0 to 100. By showing outages, Google’s Transparency Report tool visualizes disruptions in the free flow of information, whether it’s a government blocking information or a cable being cut.
Visit http://www.google.com/transparencyreport/traffic/ to check the status of information flow from within a particular country to any of these Google properties.
Google Properties
Why Facebook Advertising Doesn’t Work
February 19, 2011Why doesn’t Facebook advertising work for direct response marketers let alone brands?
Because few if any advertisers’ messages are more important to a Facebook user than messages from their “friends”.
Search Marketing Communications 
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