Search Marketing Communications

I am not sure marketers can have a relationship with their audience however as the astute marketer in this video points out – “if we listen well, we can fit our brands into their lives in a meaningful way.”

She also correctly describes the single most important aspect of successful brand communication- “to get to a single thought… a single nugget of meaning…”

Tags: Audience Relationships, Successful Brand Communication

This entry was posted on September 12, 2010 at 9:16 pm and is filed under Audience Relationships, Successful Brand Communication. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.