Google Adwords Search Funnels Reports

Google Adwords is now providing a new type of report called Adwords Search Funnels.

The AdWords Search Funnels reports describe the Google.com search ad click and impression behavior that led up to a site’s final clicks and conversions.

From Inside Adwords:

In order to help you make more informed decisions about your AdWords keywords, ad groups, and campaigns, we’re excited to release a new set of reports for your AdWords account: Adwords Search Funnels (beta).

Currently, conversions in AdWords are attributed to the last ad someone clicks before making a conversion, masking the fact that many customers perform multiple searches before finally converting. AdWords Search Funnels help you see the full picture by giving you insight into the ads your customers interact with during their shopping process.

In addition to a Top Conversions report, Search Funnels consist of 7 reports including Assisted Conversions, First and Last Click Analysis, Time Lag, and Path Length. For an overview of these new reports, check out this video:

I don’t yet have search funnel reports available in any of my Google Adwords accounts.

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