Google Earnings

Google continues to grow it earnings through search ad delivery domestically (20% over 1st 2007) while for the first time Google has generated the majority of its revenues (51%) from the international market.

“Our ongoing innovation in search, ads, and apps helped drive healthy growth globally across our product lines, yielding another strong quarter for Google,” said Eric Schmidt, CEO of Google. “As we integrate DoubleClick into our advertising platform, we see exciting new ways to improve the user experience and increase value for our advertisers and partners. Also, while exercising operational discipline, we continue to explore opportunities that add value to users everywhere and to Google in the long term.”

From the Google Earnings press release:

Google Paid Clicks – Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our AdSense partners, increased approximately 20% over the first quarter of 2007 and approximately 4% over the fourth quarter of 2007.

Google International Revenues – Revenues from outside of the United States totaled $2.65 billion, representing 51% of total revenues in the first quarter of 2008, compared to 47% in the first quarter of 2007 and 48% in the fourth quarter of 2007.

That which is measured can be managed and as Google’s earnings illustrate, no company manages search ad delivery better than Google.

You can find more details about Google earnings ironically at… Yahoo Finance:

Google Announces First Quarter 2008 Results: Financial News – Yahoo! Finance

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