A Plethora Of Marketing Titles

May 11, 2011

I was researching marketing titles today and found the following list of twenty seven different marketing monikers.

C-Level Marketing
Chief Marketing Officer
Corporate VP Marketing
Corporate VP Sales & Marketing
Database Marketing
Executive VP Marketing
Executive VP Sales & Marketing
International Marketing Dir
Marketing Communications Dir
Marketing Communications Mgr
Marketing Coordinator
Marketing Director
Marketing Manager
Marketing Services Director
Marketing Services Manager
Marketing Staff
National Marketing Manager
President Marketing
Sales & Marketing Asst
Sales & Marketing Director
Sales & Marketing Manager
Sales & Marketing Staff
Sales And Marketing Executive
Senior VP Marketing
Senior VP Sales & Marketing
Telemarketing Manager
VP Marketing
VP Sales & Marketing

While there may be twenty seven different job titles, each shares at least one common responsibility to all of their employers – the ability to measurably produce new customers while also retaining existing customers.


Keywords Are The Message

May 4, 2011

In the noise age and its time of contracting attention spans, keywords are the message.

Keywords Are The Message

Keywords Are The Message

Try to get and hold someone’s attention without use of the correct keywords to discover for yourself whether or not keywords are now indeed the message.

WTCBC? What’s The Cost-Benefit Calculus

April 27, 2011

In business, most if not all financial decisions are arrived at through some type of Cost-Benefit Calculus.

Cost Benefits Calculus

Cost Benefits Calculus

To disprove the calculus of this post, go out and see how many business owners will write you checks without your first having “done the math” as to why they should.

Why Google Won’t Penetrate The Local Online Advertising Market Any Further

April 20, 2011

The following skills are what it takes to sell local online advertising to the small business market and also why Google won’t penetrate the local online advertising market any further:

ABC Online Advertising Solutions – New Media Representative – B2B Sales

Job Description:

ABC Online Advertising Solutions – New Media Representative

Are you looking for a fast moving, creative environment where you can use your expertise to market cutting-edge digital products?

See why people from some of the leading Internet companies are joining our team. Do you enjoy collaborating with smart, enthusiastic people? Do you like seeing the results of your hard work make a difference? Do you still want time to have a life? Then ABC Advertising Solutions is the place for you!

ABC Advertising Solutions connects consumers and advertisers across multiple digital platforms, online, mobile and even TV. You can be part of a team that presents exciting new products and services from our growing portfolio of brands.

We are currently seeking energetic and success-motivated sales professionals to sell our digital advertising solutions. We provide proven winners state-of-the-art training, territories with strong growth potential, a great work environment and a comprehensive benefits package including:

  • Base Salary of $35K
  • Targeted earnings of $105K – 120K, no earnings cap!
  • Fully paid sales training – You will receive instructor-led training in one of our world class training facilities. Training consists of formal instruction and on-the-job training.
  • Travel to our training facility may be required. Airfare and lodging to be provided by the company with reimbursement allowance for meals.
  • Auto allowance and reimbursement for travel expenses
  • Laptop computer
  • Cell phone allowance
  • Medical, dental, vision and life insurance for employee and dependents – eligible after 6 months of employment
  • 401K plan with company match
  • Pension Plan
  • Paid vacations and holidays
  • Excellent opportunity for advancement

This job has no supervisory responsibilities.

Equal Opportunity Employer


Duties include but are not limited to the following:

  • Prospecting businesses for the purpose of selling Internet advertising through face-to-face contact.
  • Conducting research and selecting appropriate tools for client presentations to sell ABC Advertising Solutions’ high-end internet suite of products: digital express, pay-per-click, video streaming and Yahoo banners/display ads.
  • Visiting businesses to obtain pertinent information about the business itself, potential markets, problems faced in doing business, current advertising and results from it. Discussing role of Internet advertising in attracting new customers and retaining clientele.
  • Preparing sample visuals and value proving background information, as basis for recommending advertising programs customized to meet the needs of each business.
  • Preparing forms, letters, and executing contracts.
  • Handling an aggressive work schedule of daily sales contacts – ability to prioritize and organize work is critical.


2+ years of cumulative, commissioned business-to-business sales experience, media sales experience preferred;

  • “Hunter” mentality;
  • Strong communication & negotiation skills;
  • Microsoft Office and Internet proficiency;
  • Strong interpersonal and communication skills;
  • Demonstrated leadership and self management skills;
  • Business acumen
  • Positive and energetic attitude!

If you’re a focused sales professional or have a strong desire to be in outside sales, motivated, energetic and driven to succeed in a fast-paced, dynamic environment, then we are looking for you. Don’t miss this exciting opportunity to get connected with ABC Advertising Solutions.

Experience must be within last 5 years and excludes retail sales experience.

I am pretty sure that the average Google employee wouldn’t qualify under any definition of the “Hunter” mentality personality trait required to sell local online advertising.

The Top 25 Most Visited Sites On The Web

April 18, 2011

From the Double Click Ad Planner blog:

Top 25 Most Visited Sites On The Web

Top 25 Most Visited Sites On The Web


April 14, 2011

All innovation is the product of measurement.

All Innovation Born Out Of Measurement

All Innovation Is The Product Of Measurement

The #Twitter Channel Coming To A Cable Box Near You

April 12, 2011

After seeing this piece about C-SPAN scrolling Tweets, it doesn’t seem to far fetched that one day we will be able to tune our set top cable boxes to an overlay of channel specific Twitter hashtags to keep up with our favorite topics  in real time.

Introduction To Google Places

April 11, 2011

Google Places for business is a free platform that helps your business get found online.

In this video, learn how you can add photos, videos, offers, and more to your free Places account.


Moms Know Google Search

April 8, 2011

In this video watch a summary animation of Google & BabyCenter’s “Four Truths About Moms and Search” research study conducted with OTX.

Coming Soon: Google Display Ad Gallery

April 6, 2011

Today I asked Google the following question via a Tweet:

It will be interesting to learn to what degree Google is listening.