«
»

Online to Store: Online Advertising Drives Offline Sales

From the Google CPG blog:

Do online search campaigns lead to in-store sales? Controlled studies we call ‘Online to Store’ experiments prove time and again that they do!

Check out this video for results from large advertisers that tested the effects of keyword targeted products and categories, generic keywords and online coupons.

Highlights include in-store sales lift, return on ad spend (15:1 in some cases) and halo effects on overall sales.

Understanding the effect of search ads on offline sales is a large part of accurately defining the full value of search campaigns, beyond direct conversion. Consider these results and your own online to store testing.

Advertisement

Tags:

This entry was posted on April 5, 2011 at 9:27 am and is filed under Online to Store: Online Advertising Drives Offline Sales. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Reply

Please log in using one of these methods to post your comment:

Gravatar
WordPress.com Logo

You are commenting using your WordPress.com account. ( Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. ( Log Out /  Change )

Cancel

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: