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Your Brand In A Single Word?

Can your prospects and customers sum up your product or service in a single word?

If not, your product or service is not a brand.

For each additional word it takes to describe your company’s products and services double the amount of competitors you will have to defeat in order to earn a share of your target audience’s attention let alone wallet.

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This entry was posted on December 29, 2010 at 9:07 pm and is filed under Brand. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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