Your Brand In A Single Word?

Can your prospects and customers sum up your product or service in a single word?

If not, your product or service is not a brand.

For each additional word it takes to describe your company’s products and services double the amount of competitors you will have to defeat in order to earn a share of your target audience’s attention let alone wallet.



Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: