I finally got a Beta invite to Google Adwords Contextual Targeting tool.
Contextual Targeting Beta
Although I haven’t yet had a chance to utilize the Contextual Targeting tool to its fullest, I did put it to some quick tests.
Contextual Targeting Suggested Ad Group + Keywords
The Contextual Targeting tool appears to show great promise for several obvious reasons and one not so obvious reason.
The tool performs as described for its intended and obvious uses – establishing tightly focused lists of keywords and then grouping them into respective ad groups.
What the tool also does in a not so obvious way is winnow down potentially unmanageable long tail keyword lists into lists of mostly head only terms.
The resulting lists of keywords and ad groups thus provide great insight into what type of contextual targeting inventory Google has available.
Does this tool then not in the process also identify true keyword head inventory?
It appears to do so to me.
What do you think?
Search Marketing Communications 
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