Rich Media Ads 10% Of Display Ad Serving Volume

From The Nielsen Company:

During Q3 2010 rich media ads rose to 10% of display advertising ad serving volume up from 6% during 2008.

Rich Media 10% Display Advertising

Rich Media 10% Display Advertising

Will rich media volume to continue to grow at the expense of Flash Ads as more advertisers seek out the benefits of incorporating video and interactivity into their display advertising campaigns?

 

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