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Web Traffic Formula

Jonah Peretti of BuzzFeed presented his ideas for creating compelling websites and I thought this slide was particularly instructive.

Traffic Formula

Traffic Formula

Peretti argues targeting an audience segment with Obsessive-Compulsive Personality Disorder is key to success for Wikipedia, online games and blog comments.

I think Peretti is correct.

I also think Peretti thesis applies to any high traffic web property.

Why?

In the final analysis, content must resonate with its audience and content targeting an obsessed audience is all but guaranteed to be heard.

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This entry was posted on August 15, 2010 at 7:51 pm and is filed under Web Traffic Formula. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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