Search Marketing Communications

Jonah Peretti of BuzzFeed presented his ideas for creating compelling websites and I thought this slide was particularly instructive.

Traffic Formula

Peretti argues targeting an audience segment with Obsessive-Compulsive Personality Disorder is key to success for Wikipedia, online games and blog comments.

I think Peretti is correct.

I also think Peretti thesis applies to any high traffic web property.

Why?

In the final analysis, content must resonate with its audience and content targeting an obsessed audience is all but guaranteed to be heard.

Tags: Web Traffic Formula

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