Search Marketing Communications

Not surprisingly, Google has ended their social search experiment Google Social Search.

Google Social Search Marketing

When Google first announced their social search product, I wrote “It remains to be seen whether this Google trial will be adopted much further than beyond the borders of the search engine marketing community.”

I also wrote:

“The Google social circle search product reminds to some degree of the previous Google product: “subscribed links”.

Although Google has ended this particular experiment, the Google Social Search product still appears in my Google Experimental Labs account.

Google Social Search

I thought the idea of social search was half baked to begin with and remain convinced that a social search product of any kind regardless of who produces it will be inferior to Google’s existing search product.

Here are two of my Tweets echoing the same:

Will Social Search Matter?

Will Social Search Matter

No.

Why?

Social Search Inferior

Because Social Search is inferior to Cloud Search.

Update: November 16, 2009: Barry Schwartz reports @Search Engine Land that Google’s social search program has not ended but instead their message: “The experiment you’re trying to access is no longer available.”  was caused by a bug.

That is one smart bug – writing its own goodbye…

Tags: Google Experimental Labs, Google Social Search Experiment

This entry was posted on November 15, 2009 at 6:56 pm and is filed under Google Experimental Labs, Google Social Circle Search Results. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.