AdAge is reporting the 25 Top U.S. Consumer Magazines experienced a 1.2% drop in paid and verified circulation during the first half of 2009 according to the semi-annual report from the Audit Bureau of Circulations.
From AdAge:
Total paid and verified circulation…, slipped just 1.2% as subscriptions held their ground, gaining 0.6%, and publishers reduced their use of verified copies, which are distributed free in public places such as doctors’ offices, by 3.9%.
Among big magazines (those that report paid and verified circulations over 100,000 copies), 10 of the top 25 posted top-line gains, including the biggest, AARP the Magazine, where overall paid circulation rose 2.8% to 24.6 million.
Top 25 U.S. Consumer Magazines
Reader’s Digest, the third most widely circulated consumer publication which recently filed for bankruptcy protection, experienced a 3.4% loss in paid and verified circulation.
TV Guide and Playboy magazines were the Top 25’s two biggest circulation losers posting 10.36% and 9.16% drops in their paid and verified circulations respectively.
I suspect the web directly impacted the two biggest circulation losing publication’s ability to retain their audience’s attention.
Tags: Audience Attention, Circulation, Newsstand Sales, Playboy, Top 25 US Consumer Magazines, TV Guide
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