Search Marketing Communications

Over the last week, I began using the inline view feature in iGoogle to scan RSS articles without having to click through to the source site.

I prefer gathering, viewing and reading web site content through iGoogle over Google Reader because I can see hundreds of articles at a time and decide which ones I want to read.

iGoogle RSS

By clicking the inline viewing feature within the feed box, I can read the entire article within my browser without leaving my aggregated feeds page.

Recently I noticed my Wall Street Journal Media and Marketing feeds have been accompanied by display ads from Google Analytics.

iGoogle RSS Ads

Pushing display ads through iGoogle feeds is innovative.

However after having clicked through to the Wall Street Journal site to see the display ad, I wasn’t able to find it.

Few if any of my other RSS feeds are getting their site’s display ads pushed through my iGoogle feed.

I wonder why?

Tags: Aggregated Feeds, Display Ads, Google Analytics, Google Reader, iGoogle RSS Feeds, Wall Street Journal

This entry was posted on November 28, 2008 at 10:49 am and is filed under Display Advertising, Google Reader, iGoogle. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.