2008: Black Friday vs. Cyber Monday

Google Insights for Search compares overall and regional search interest between the holiday retail shopping terms Black Friday and Cyber Monday.

Black Friday is the day after Thanksgiving and refers to the first day of Christmas shopping at traditional brick and mortar stores, whereas Cyber Monday occurs exclusively online the Monday after Thanksgiving and kicks off the increase in internet holiday shopping.

Google Insights for Search can contrast searcher interest in two up to five terms from within different time periods.

The graph below show search interest in Black Friday 2007 vs. Cyber Monday 2007.

Clearly search interest was much greater for Black Friday during 2007 than Cyber Monday.

Black Friday 2007 vs. Cyber Monday 2007

Black Friday 2007 vs. Cyber Monday 2007

Although we haven’t reached the 2008 year end yet, it looks like Black Friday will again receive considerably more search interest in 2008 than Cyber Monday.

Black Friday vs. Cyber Monday

Black Friday vs. Cyber Monday

With Black Friday rapidly approaching, searchers are mostly searching for Black Friday Ads, Black Friday Sales, Black Friday Deals and both Walmart’s and Target’s Black Friday sales.

Regional search interest in Black Friday appears greater from within the central United States than from states on either the East or West coasts.

Black Friday Regional Interest

Black Friday Regional Interest

With consumers not quite as familiar with the term Cyber Monday as Black Friday, searchers confuse the two terms and search for “Black Monday” more than they search for Cyber Monday.

As with Black Friday, the majority of searches related to Cyber Monday are related Cyber Monday Ads, Deals and Sales.

Unlike Black Friday, search interest in Cyber Monday presently only comes from a handful of states – the states on average with the largest populations.

Cyber Monday Regional Interest

Cyber Monday Regional Interest

Because consumers aren’t clear which is the correct term – Black Monday or Cyber Monday – Internet Retailers who incorporate both Black and Cyber into their holiday online ads may see more traffic and thus sales than retailers who do not.


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3 Responses to “2008: Black Friday vs. Cyber Monday”

  1. Oriental Trading Coupons Says:

    Interesting information Tim, specially the Black Monday part, makes sense.

  2. Todd Says:

    we are running some great Cyber Monday deals. will be exciting to see how it works out for your little online store. 🙂 todd

  3. stillhere4u Says:

    “Black Friday” illustrate the extent that business interests have interlarded themselves in our society. I mean, look at why “black” is used. Some stores have even begun Wed Xmas sales before Thanksgiving. I recommend the following post: http://deligentia.wordpress.com/2009/11/28/black-friday/

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