Although Yahoo announced new email address availability under their Ymail and Rocketmail domains in June, Yahoo just now appears to be actively promoting them.
Upon logging into my Yahoo email account, I received this banner ad.
Ymail Rocketmail
I can only guess Yahoo is creating these additional email addresses to retain their existing customers by offering them more email address alternatives than Yahoo’s original email addresses provided previously.
I set up a new Ymail account in just a few minutes and can switch between my new email account and my original Yahoo email account easily
Search Marketing Communications 
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