Ask.com and their search advertising product – Sponsored Listings – is now offering conversion tracking to their advertisers.
Ask Conversion Tracking
More about Ask.com conversion tracking offer:
“When you activate ASL conversion tracking and track at least one valid conversion by October 31st, you’ll receive a $25 credit! We’ll automatically credit your account after your conversion tracking has been verified.*”
Ask.com’s reasoning for deploying Conversion Tracking within their Sponsored Listings product:
* Increase your ROI: Measure and optimize your cost per acquisition (CPA) and improve your overall Return on Advertising Investment
* Gain deeper insight into your campaigns: Remove under performing traffic sources
* Get comprehensive reporting: View your Ask.com advertising by account, campaign, ad, keyword, conversion type, and date
Ask.com’s conversion tracking offer’s boiler plate:
“*Offer Terms and Conditions: in order to qualify for the $25 account credit, you must place the ASL conversion tracking tag on your web page and record at least 1 conversion by October 31st, 2008. ASL will verify your conversion and credit your account within 15 days of your conversion. Only one credit will be given for each individual account, web domain, and/or company.”
Its been a long time coming but all four major search engine advertising providers – Google, Yahoo, MSN and Ask.com now provide conversion tracking within their search advertising platforms.
If not for all search advertisers now – soon – precise measurement of search advertising return on investment will be the rule not the exception.
Search Marketing Communications 
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