Posts Tagged ‘Yahoo’

New Keyword Research Tool: Yahoo! Clues Beta

November 16, 2010

In this video Brian Theodore, Director of Search Products at Yahoo!, gives a quick tour on Yahoo! Clues, a new beta service that lets curiosity seekers see what people have on their minds by allowing its users to search the searchers.

Yahoo! Clues Beta users can see and compare aggregate data — such as gender, location and income level — with graphs, detailed maps and other metrics which tell who’s searching for what specific topics.

Find the Yahoo! Clues Keyword Research Tool Beta @ http://clues.yahoo.com/

 

Explicit Core Search Share: Not All Searches Are Created Equal

August 18, 2010

From comScore:

RESTON, VA, August 17, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. With the July 2010 qSearch data release, comScore will now be reporting “Explicit Core Search” results alongside its standard “Total Core Search” results in order to provide transparency around the impact of contextually driven searches. For a more detailed explanation behind this reporting enhancement, please refer to the following blog post: http://blog.comscore.com/2010/08/comscore_explicit_core_search.html

Explicit Core Search Share

Explicit Core Search Share

In general, comScore added the Explicit Core Search Share label to combat both Microsoft and Yahoo from inflating their search market share through inclusion of contextually generated searches – not search engine originated search queries – in their search market share claims.

You can’t blame Microsoft and Yahoo for trying to get their contextually generated searches counted within their search properties but then that wouldn’t be playing fair now would it?

Congratulations go to comScore for catching, announcing and reporting the distinction between the two types of searches in their rankings.

At Least Yahoo Is Trying…

October 20, 2009

A search for Google on Yahoo produces rather interesting results.

Yes, the top result is an ad for Google from Google.

However, the next result although innovative is quite biased in nature:

“You could go to Google. Or get straight to your answers here.”

Yahoo Google

Yahoo Google

Apparently navigational search ie., “google” is alive and well at Yahoo.com.

To Yahoo’s credit, a search for advertising in their “search here” box does produce a top sponsored listing result for Yahoo Search Marketing.

Yahoo Advertising Search

Yahoo Advertising Search

Yet curiously, organic search results for Yahoo marketing are nowhere to be found while Microsoft Advertising appears fourth in Yahoo’s search results.

Doesn’t Yahoo’s absence from their own search results for advertising mean Yahoo is in need of some help with their site’s own Search Engine Optimization?

Superpages Promoting Google and Yahoo Paid Search

October 17, 2009

While logging into my Superpages.com account I noticed a promotion for paid search products from both Google and Yahoo.

SuperPages Google Yahoo Ads

SuperPages Google Yahoo Ads

Although I am highly certain there are significant benefits available to advertisers who use Superpages to place Google and Yahoo advertisements in their behalf, I not as certain what benefits beyond a percentage of advertising spend Superpages.com will receive for sharing their advertisers with Google and Yahoo.

Authorized Adwords Reseller

Authorized Adwords Reseller

Advice to Client Regarding Social Media and Online Display Advertising

September 14, 2009

The following is my response to a request from a client regarding my opinion on social media and online display advertising.

There seems to have been an uptick in the number of recommendations suggesting businesses begin or increase their budgets for social media and online display advertising campaigns.

Dear Client,

The efficacy rhetoric of both social network and display advertising  is increasingly on the rise as Microsoft/Yahoo and Facebook/Twitter attempt to attract more display brand advertising dollars from traditional media who are losing the war for the consumer’s attention.

The social / display advertising camps wouldn’t have to be selling their merits – if their results did their speaking for them.

The reason the former don’t is because their product produces inferior results while the latter has yet to yield any results if any results at all.

These are some of the reasons why the Yahoo/Facebook/Twitter market cap / value is 1/8 Google’s $150 Billion.

However, as with everything else – there are exceptions.

I have had a small percentage of deals convert with display while others have not.

Testing is the only way to prove or disprove whether or not display advertising will work for a particular business.

Display ads can be geo-targeted but its not as precise because it relies on other publishers data and it can have placement, targeting and measurement issues.

The first thing to do is to test whether text ads convert in their display network first. If so, then try image / display ads.

Unless of course a testing supports and fulfills a brand’s impression objectives in target markets and isn’t held to the same level of results performance as search.

If a display advertising test meets its objectives, then launch trials with Yahoo / MSN publishing partners.

Microsoft Consolidates Search Market With Yahoo Deal

July 30, 2009

As most everyone in the search industry already knows, yesterday Microsoft and Yahoo reached a long anticipated and rumored search pact.

Microsoft Yahoo Search Deal

Microsoft Yahoo Search Deal

Because of the capital costs of maintaining a competitive global search engine, search engine market consolidation was inevitable.

I have commented about the Microsoft Yahoo search opera on several search industry blogs and wrote a blog post back in February 2008 about the real reason Microsoft needed to do a search deal with Yahoo : Microhoo vs. Google: The Battle for Audience and Keystrokes.

Media Person of the Year: Microsoft CEO Steve Ballmer

June 24, 2009

The Cannes Lions 2009 56th International Advertising Festival has named Microsoft CEO Steve Ballmer its Media Person of the Year.

Steve Ballmer Media Person of the Year

Steve Ballmer Media Person of the Year

The following are some gems  from Ballmer’s acceptance speech via the Guardian.Co.Uk

All content consumed will be digital, we can [only] debate if that may be in one, two, five or 10 years.

There won’t be [only traditional]newspapers, magazines and TV programs.

There won’t be [only] personal, social communications offline and separate.

In 10 years it will all be online.

Static content won’t cut it in the future.

Some say that the ad-funded model has not led to profitability. Google’s search site makes money but past Google is there a publisher with an ad-funded or fee-based model that has made lots of money? No.

And finally a definitive response from Steve Ballmer regarding Microsoft’s interest in buying Yahoo:

We have no interest in acquiring Yahoo. What we have said is that we will continue to remain open to a partnership with Yahoo.

Dialing It In: Getting A New Domain in Search Engine Results Pages

May 15, 2009

For several years I have been experimenting with domains and search engine results pages.

This particular domain SearchMarketingCommunications.com has been in both passive and active trials for several years.

Recently, I purchased the domain redirection option from WordPress for the blog address this domain publishes from cohn:wordpress.com.

Although it hasn’t yet been re-indexed by Google, the new domain is getting published by and distributed within both Yahoo and MSN search engine results pages (SERPs).

Search Marketing Communications

Search Marketing Communications

Search Advertising Small Business Market Penetration

May 3, 2009

Australian small businesses are in line for some stimulus money from search companies Google and Yahoo.

According to the Australian, “Yahoo Search Marketing is offering businesses $150 in search inventory, while Google is giving away up to $75 per new customer.”

Why?

Its estimated ” just 2 per cent of the 1.9 million small businesses in Australia use paid search advertising. A key reason is that many businesses still do not have a website.”

Search advertising small business penetration in the United States is surely higher isn’t it?

Number of Small Businesses in the United States

Number of Small Businesses in the United States

What percentage of small businesses in the United States buy search advertising?

What percentage of small businesses in the United States have a website?

Yahoo Search Marketing on Twitter

April 1, 2009

The Yahoo Search Marketing team has begun posting to Twitter.

From the Yahoo Search Marketing blog:

We tweet throughout the week on our latest activities: about new products, from conference panels, and of course, with posts from the Yahoo! Search Marketing blog.

The official Yahoo corporate blogger is tweeting as well.

We’re not the only ones at Yahoo! serving up Twittery goodness. Nicki Dugan, the corporate blogger at Yodel Anecdotal, tweets on everything that the rest of Yahoo! is doing.

Follow Yahoo Search Marketing on Twitter @YahooAdBuzz

Yahoo Search Marketing Twitter

Yahoo Search Marketing Twitter


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