I came across an interesting small business marketing site “I Love Local Commercials”.
Two guys – Rhett and Link – ask their site’s visitors to nominate a small business to win a free commercial produced by their company ILoveLocalCommercials.com.
So they actually don’t give away a free commercials to every small business owner who asks – the small buisness owner has to win first.
How do Rhett and Link do it?
Through sponsorship by a company called Microbilt.
The concept of giving away free commercials which is really a twist on the “register to win a prize” tactic is subtle yet innovative.
I am not sure what direct return on investment Microbilt has received from their sponsorship of ILoveLocalCommercials.com
However, Microbilt most certainly has established their brand name as a result of their sponsorship.
Rhett and Link’s work like the commercial below also appears to be effective for the medium.
A question I have for Rhett and Link is – how come they don’t advertise and sell their commercial production services as well?