To maintain my company’s new Google Certified Partner status, I had to take and pass the Search Advertising Fundamentals Exam.
I am pleased to have passed the exam and have my Google Certification Program account updated accordingly.
Here is the link to my new Advanced Marketing Consultants Google AdWords Certified Partner page.
While the Google Adwords Certified Partner program is transitioning from the old system to the new one, Google Partner Search appears to be the only way I can get to the Advanced Marketing Consultants Google Certification Program verification page.
I am sure once the Google Certification Program team has got everything ready for the reported October 31, 2010 retirement date, most if not all of the remaining verification and connection details will have been resolved.
I don’t know why Google chose October 31 for the transition date, but I am pretty sure they aren’t planning on providing any Google Partner costumes for those of us who have met the new program’s requirements.
Having met all the requirements for receiving Google Certified Partner status, I am looking for my Google account to get updated in the next several days.
As I have written here before, Google has expanded testing requirements for passing and obtaining its new Google AdWords Certified Partner Designation.
Google now offers four exams –
1. Google Advertising Fundamentals Exam
2. Search Advertising Advanced Exam
3. Display Advertising Advanced Exam
4. Reporting & Analysis Advanced Exam.
Would be partners must pass both the Advertising Fundamentals Exam and one of the other exams to receive the Google AdWords Certified Partner badge.
The Google Advertising Fundamentals Exam tests AdWords managers in eight of the fifteen total subject areas provided.
The eight subjects covered in the Google Advertising Fundamentals Exam are:
1. Introduction to AdWords
1.1 Overview of AdWords
1.2 Getting Started with AdWords
2. AdWords Account and Campaign Basics
2.1 Account Management Basics
2.2 Campaign Management Basics
2.3 Ad Group Management Basics
3. AdWords Ad Formats
3.1 Overview of Ad Formats
3.2 Ad Formats Guidelines & Best Practices
4. AdWords Targeting and Placements
4.1 Overview of Targeting and Placements
4.2 Keywords and Keyword Targeting
4.3 AdWords Language & Location Targeting
4.4 Placement Targeting for the Display Network
5. AdWords Bidding and Budgeting
5.1 Overview of Bidding
5.2 Overview of Budgets
6. Policies and Ad Quality Topics
6.1 AdWords Policies
6.2 Ad and Site Quality
13. Optimizing Performance
13.1 Overview of Optimization
13.2 Optimizing AdWords Campaigns and Ad Groups
13.3 Optimizing Websites and Landing Pages
15. Selling and Representing AdWords
15.1 The AdWords Value Proposition
15.2. Selling the Benefits of AdWords
15.3 Maintaining Client Relationships
Note: Sections, 4.5 Location Extensions, 6.3 Invalid Clicks Issues, 13.4 About Google Website Optimizer. 13.5 Using Google Website Optimizer and 13.6 Optimizing for Greater Conversions are not included in the Google Advertising Fundamentals Exam.
In total, the Google Advertising Fundamentals Exam is composed of 8 topics and 21 subtopics.