Posts Tagged ‘Display Ads’

One Trillion Display Ads “Received” in Q1 2010

May 13, 2010

From comScore’s Ad Metrix:

U.S. Internet users received a record 1.1 trillion display ads during the first quarter, marking a 15-percent increase versus year ago. Total U.S. display ad spending in Q1 reached an estimated $2.7 billion, with the average cost per thousand impressions (CPM) equal to $2.48.

*Display ads include static and rich media ads; excludes video ads, house ads and very small ads (< 2,500 pixels in dimension)

Facebook Ranks as Top Display Advertising Publisher in Q1 2010

Popular social networking site Facebook.com led all online publishers during Q1 with 176 billion display ad impressions, representing 16.2 percent market share. Yahoo! Sites ranked second with 132 billion impressions (12.1 percent), followed by Microsoft Sites with 60 billion impressions (5.5 percent) and Fox Interactive Media with 53 billion impressions (4.9 percent).

Top 10 Online Display Advertising Publishers

Top 10 Online Display Advertising Publishers

AT&T Ranks as Top Display Advertiser in Q1 2010

AT&T led competitor Verizon as the top online display advertiser in Q1 with 26.3 billion impressions, accounting for 2.4 percent of display ads. Verizon held the second position with 21.9 billion (2.0 percent), followed by Scottrade Inc. with 16.4 billion (1.5 percent) Experian Interactive with 15.6 billion (1.4 percent) and Sprint Nextel Corporation with 10.1 billion (0.9 percent).

Top 10 U.S. Online Display Advertisers

Top 10 U.S. Online Display Advertisers

The operative word relative to all the above comScore display advertising data is “Received”.

It seems to me the headline could have read “one trillion display ads delivered in Q1 2010″ but that wouldn’t have necessarily framed comScore’s position on the value of online display advertising as favorably.

iGoogle RSS Feed Ads

November 28, 2008

Over the last week, I began using the inline view feature in iGoogle to scan RSS articles without having to click through to the source site.

I prefer gathering, viewing and reading web site content through iGoogle over Google Reader because I can see hundreds of articles at a time and decide which ones I want to read.

iGoogle RSS

iGoogle RSS

By clicking the inline viewing feature within the feed box, I can read the entire article within my browser without leaving my aggregated feeds page.

Recently I noticed my Wall Street Journal Media and Marketing feeds have been accompanied by display ads from Google Analytics.

iGoogle RSS Ads

iGoogle RSS Ads

Pushing display ads through iGoogle feeds is innovative.

However after having clicked through to the Wall Street Journal site to see the display ad, I wasn’t able to find it.

Few if any of my other RSS feeds are getting their site’s display ads pushed through my iGoogle feed.

I wonder why?


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