Posts Tagged ‘Content’

Welcome Google User

May 24, 2009

For all of the complaints coming from publishers about how Google siphons their content while offering nothing in exchange, I found this pop in ad on Forbes.com somewhat curious.

Welcome Google User

Welcome Google User

Had I not been searching on Google and had Forbes.com not had their content indexed by Google, I am highly certain I would not have visited Forbes.com at this particular time.

With the presence of their pop in ad, Forbes has at a minimum begun to accept a higher level of responsibility for how they serve their site visitors’ needs regardless of how the visitors arrived at any particular piece of content.

Adwords Campaign Statistics Summary Expanded

September 5, 2008

Google Adwords account campaign summary tab has been expanded to provide four viewing options:

All ( Search + Content )

All Search Content

Search

Adwords Search

Adwords Search

Content

Adwords Content

Adwords Content

Summary

Adwords Summary

Adwords Summary

This new level of data detail at the Adwords campaign summary level will help Adwords advertisers manage they are campaigns more effectively whether their targeting Google’s search network, the Google content network or both.

Political Message Metrics

September 3, 2008

Attributor.com has developed an interesting method for measuring political messages and their efficacy by identifying how well and often a particular candidates message travels ie., is copied and pasted across the web.

It looks like Attributor originally developed their service for content publishers who were looking to track and potentially monetize their “re-purposed” content.

Since the world wide web is the world’s largest copying machine, its reasonable to conclude the messages that are copied and re-purposed the most across the world wide web are those messages which reached and resonated with the most members of the world wide web’s audience.

I think it would be hard to argue there is no larger – albeit fragmented – audience in the world.

Other than sales produced, what better way to measure the reach and efficacy of a particular message whether it be a political message or brand message than to see how often it is repeated and in this case – copied?

Attribute’s system helps publishers monitor, find and measure copied content.

Shouldn’t every web content producer be using tools like Attributor to measure the impact I dare say content theft has on their bottom line?

Screen shots from the Attributor demo:

Monitor Content

Monitor Content

Monitor Content

Find Content

Find Content

Find Content

Copied Content

Copied Content

Copied Content


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