Over the last week, I began using the inline view feature in iGoogle to scan RSS articles without having to click through to the source site.
I prefer gathering, viewing and reading web site content through iGoogle over Google Reader because I can see hundreds of articles at a time and decide which ones I want to read.
By clicking the inline viewing feature within the feed box, I can read the entire article within my browser without leaving my aggregated feeds page.
Recently I noticed my Wall Street Journal Media and Marketing feeds have been accompanied by display ads from Google Analytics.
Pushing display ads through iGoogle feeds is innovative.
However after having clicked through to the Wall Street Journal site to see the display ad, I wasn’t able to find it.
Few if any of my other RSS feeds are getting their site’s display ads pushed through my iGoogle feed.
I wonder why?