Posts Tagged ‘Adwords’

New Adwords Interface Webinars

August 8, 2009

Learn the new AdWords interface from from the Google team that built it.

Final Adwords Interface Webinar

Final Adwords Interface Webinar

Ariel Bardin, Product Management Director for the new AdWords interface will host a final instructional webinar on August 20, 2009 At 9:30 PDT.

Webinar attendees will learn how to manage their accounts using the new interface and how to make use of the new features.

Bardin will close the webinar with a Q&A session where Adwords users can get their questions answered by the new AdWords interface team.

Participants can submit in advance the questions they would like most to have answered.

Ask a Google Adwords Question

Ask a Google Adwords Question

Webinar attendees can also vote for the questions already submitted they want to have answered.

Submit Adwords Questions

Submit Adwords Questions

With twelve days until the final New Adwords interface webinar, 226 people have submitted 94 questions and cast 830 votes.

Sign up here for the final Adwords interface webinar.

Adwords Text Ad Composer Gadget: Eventually An Adwords Tool?

October 30, 2008

iGoogle has a large number of gadgets available for use within iGoogle accounts.

Google account holders can search for gadgets to add to their iGoogle home page from ten different categories.

Google gadget categories to select from:

* News
* Tools
* Communication
* Fun & Games
* Finance
* Sports
* Lifestyle
* Technology
* Politics

…and the newest Gadget category: * Editor’s picks.

I focus on several areas of interest while working online and I have used Google’s gadget search to locate gadgets for making my work easier.

A search for gadgets under Adwords produces four page of results.

I found an Adwords gadget I like and recommend called the Adwords Composer Tool.

Search For Gadgets Adwords

Search For Gadgets Adwords

Once added to your iGoogle page, Google users can create and then test whether or not their Adwords ads meet Google text ads maximum characters per line criteria.

Adwords Widget

Adwords Widget

Each line of Google text ads allows the following maximum number of characters:

Ad Title: 25 characters

Ad Description Line 1: 35 characters

Ad Description Line 2: 35 characters

Ad Display URL: 35 characters

Ad Destination URL: 1,024 characters

With the Adwords Gadget, Adwords advertisers can compose mock ads without having to log in to their Google Adwords account.

It would be great if Google would add an ad composition tool to their set of Google Adwords Tools and then make it available externally like they when they created their “Adwords External Keyword Suggestion Tool“.

Until then, this Adwords ad composer gadget from Wisitech will do.

Adwords advertisers can also go to Wisitech’s web site to use the tool if they prefer.

Adwords Composer

Adwords Composer

Search Gadgets to add the Adwords Composer tool to your iGoogle account or visit Wisitech.com to find their Adword text ad composer tool along with the several other Adwords tools they offer.

Adwords Ad Composer Tool

Adwords Ad Composer Tool

Adwords Examples on Google Maps

October 11, 2008

I was giving a presentation in Utah last week using Google Local Search and Google Maps as examples which evidently included new distribution points for Adwords advertising.

In the examples below, you can see an Adwords ad displayed in two locations in both types of Google Maps products being searched.

A search for Trump Soho Hotel in Google Maps produces two Adwords advertisers ads – one in the top left corner above Google’s local search results with the other ad below the map itself.

Trump Soho Hotel Google Maps

Trump Soho Hotel Google Maps

The same search in Google Street View also generates two Google Ads in the same locations as in the Google Map view search.

Trump Soho Hotel Google Maps Street View

Trump Soho Hotel Google Maps Street View

Its not clear to me as a Google Adwords advertiser just how I can get my ads distributed and displayed in these local map search results.

None of my geo-targeted Adwords campaigns are generating these types of ad distribution results.

Adwords Campaign Statistics Summary Expanded

September 5, 2008

Google Adwords account campaign summary tab has been expanded to provide four viewing options:

All ( Search + Content )

All Search Content

Search

Adwords Search

Adwords Search

Content

Adwords Content

Adwords Content

Summary

Adwords Summary

Adwords Summary

This new level of data detail at the Adwords campaign summary level will help Adwords advertisers manage they are campaigns more effectively whether their targeting Google’s search network, the Google content network or both.


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