DoubleClick has launched a new video interview series called Three Questions for Innnovators.
DoubleClick’s video interviews cover the marketing and advertising industry’s most pressing themes and issues, including current trends and influencers, ad exchanges, social media, emerging media and the future.
To date, DoubleClick has interviewed twelve digital media thought leaders and innovators.
Transcripts of the interviews are also available.
To be expected, there are some simple yet profound insights in the interviews like the observation below from Esther Dyson:
“How can I get better viral marketing for my product? Have a better product!”